Who wrote this.

Logotherapist.com is a reference on Viktor Frankl's logotherapy: what it is, what a logotherapist does and refuses to do, and what the evidence supports — stated at its real strength, with the weak parts named first and every quotation sourced to the page it came from. Behind the reference sit some tools for doing the work yourself, and behind those sits one man's practice.

It is for anyone who wants an accurate account. That includes the person who suspects they are in the wrong relationship with their own life and wants to know whether this method has anything real in it; the clinician deciding whether to refer; the parent deciding whether to let a son into a class; the journalist checking a claim; and the sceptic who has read one too many sites that sell the method. If you are the sceptic, start with what Frankl didn't say. That page was written for you.

Ben Cunningham. American, forty-eight, living in a village in Surin province in north-eastern Thailand with his wife and three sons. He works as a logotherapist in the broad sense: he coaches people, most of them men, most days; he teaches a meaning curriculum to young men with their fathers present; and for ten years, before any of this had a name, he taught English as a volunteer in village schools in Isan.

He is not a psychiatrist, psychologist or licensed psychotherapist, and this site will never let you assume otherwise. What he is, is a man who read Man's Search for Meaning in his twenties with a vague respect, spent two decades building businesses that Frankl — in a passage on the masks the existential vacuum wears — could have been describing from the consulting room, and came back to the book in his forties having lived the case. He was married before, and it ended. His three sons are named for three men who freed people. Everything on this site was built after the first of them was born.

He does not think his story licenses him to tell you what your life is for. He thinks it disqualifies him from pretending he does not know what the question costs. Frankl's rule, which is the one rule on this site, is that the practitioner never supplies the meaning. He holds to it, and the people he works with are the ones who found theirs.

Logotherapist.com is owned by his wife, Ploy Cunningham, who runs the businesses in the family; he runs the practice.

Every Frankl quotation on this site was checked against the full text of the edition cited before it went up, and the page and section are given. Every empirical figure is cited to a paper. Where the evidence is thin, the page says so; where a famous claim is wrong, there is a page for it. If you find an error — a misquotation, a wrong figure, a claim that goes past its evidence — write to the address above with the page reference. It will be corrected on the page, with the date.

Last full check against the primary texts: 29 September 2026.

"So live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!"
— Viktor Frankl, Man's Search for Meaning, Part II, "The Essence of Existence"